Identifying Your Audience When Writing for the Web
In order to identify your audience your target audience think of what you would do if you sat down to make a sketch of a person. You would add one element of the face at a time—eyes, nose, hair, then...
View ArticleIs Your Web Content Gender-Neutral?
In most cases of web content, the person’s gender is not relevant to the story you are telling. There are, of course, exceptions to this rule. If you happen to be writing for a women’s website on the...
View ArticleWhy Titles are Crucial in the Success of Your Web Writing
You’ve probably heard it time and time again—the title of your article is critical to the success it gains on the web. Ignoring the importance of that title can be very detrimental to your...
View ArticleWriting Chunky Paragraphs
Perhaps you have heard about “chunking” as a way of writing short, concise and to-the-point paragraphs which are conducive to allowing readers to scan quickly and determine whether the information they...
View ArticleFinding Your Writing Style When Writing for the Web
Finding your writing style is much like finding your writing voice. Excellent writing demands a distinctive style and voice and must reflect both the writer and the audience. It is your style which...
View ArticleHow to Shorten and Strengthen Your Sentences When Writing for the Web
Most web writers are aware of the very limited window of opportunity available to grab their reader’s attention. Web readers are both busy and fickle, and they average reader spends less than ten...
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